Golfnow.com is a very locally focused business, but Hawaii changes the game now as it is ‘The’ travel golf destination and we have the top courses and their inventory. Mexico too actually.
TeeTimes and Yield Management were made for each other. It has been lot’s of blocking and tackling to get courses on the GolfNow system despite the amazing results courses continue to receive. One by one we have grabbed 1,500 courses.
Last week we hit a fewmilestones:
1. We acquired Tee Time Hawaii, the largest tee time provider in Hawaii. That gives us a stronghold in Arizona, California and Hawaii.
2. Troon Management began posting tee times. Troon holds many ‘The High’ end courses and tee times. They were the most concerned about price degaradation if they used GolfNow’s system. They realize now that it helps price and revenue per round (the key measure). Smart…but took you long enough .
I had a first row seat to see the power of the internet and invesntory with my investment in Rent.com
I have parlayed that investment (sold to Ebay) into golfnow.com.
I believe that golf course owners are where the airlines were in 1997 (about 10 years behind). Troon North’s move shows that we are finally getting to change and part two of the model which is flexible pricing.
Should a tee time in Phoenix at 6 am in JULY be the same price as one at noon. NO. More important, maybe the 6 am tee time is worth 20 percent more or maybe 30 percent. That is the power of the middleware. Pricing on the fly.
Golf courses have long feared price erosion from using the Golfnow system. They are finally starting to see that their Revenue Per Round (key metric) is rising.
I will be glued to the Master’s as usual this week. Masters.org will have some serious coverage.
I think Keri should be giving hourly scoring updates, but I am only an investor…
GolfNow’s daily trivia questions will all be Master’s related so check them out.
Here she is kicking it off today.
It is an amazing time for Women’s golf right now (I can’t get into it, except the trivia from Keri) and Eddie is breaking it down at the GolfNow blog .
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