For our latest online video research here at TubeMogul, we set out with a simple question: throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time? To get the answer, we took a sample of about 10,000 videos and looked at a 90 day time period of when they typically get the most views. The data is clear: video viewership peaks early.
Based on these results we also developed a tool that any video creator can use to predict what their views will be at the end of a year, as well as what percentage of their total annual views have already lapsed. Pretty awesome.
What does all this mean? Howard’s erudite readers no doubt have insights, but here’s a stab: trends such as “evergreen” content always fetching views or videos randomly going viral are more of a rarity than an underlying trend in the data (although, in fairness to the “evergreen content,” the long tail above, while declining in potency as it approaches the x axis, would be significant if projected out a few years).
It is hard to think of a new media show more distinctly American than Dad Labs (produced by For Your Imagination), which showcases Austin, Texas-based dads talking shop about fatherhood. We recently set them up with online video geographic reporting, in addition to demographic reporting, which they use to help pitch advertisers for product placement on the show. I couldn’t resist playing around with it. What’s surprising is the global reach of the show (below is a map screenshot for their player on Viddler, which they embed on their site; the time period is 30 days):
Posted on June 5th, 2008 | Category: Video, Video Blogs | Comments Off
Gary knows how you do video and how you build an audience. I am learning from it. No tricks. It’s web 2.0 though and has never been covered at TechCrunch.
You show up, you have passion , you block and tackle. Guess what…you attract a passionate community.
Oh…and you succeed.
Thank goodness Gary stuck to wine and knows nothing about stocks. In fact, drunk CNBC is a great episode that I will write tonight for Wallstrip. Sweet.
Matthew Ingram says it could be genius or desperation . I don’t think it’s either, just business. The desperation thing makes for good headlines, but come on Matthew, Google paid squat (inflated paper) for this business and I have said from day one that the deal was cheap. The stock market money agreed. This is no Skype.
What is amazing is how huge a lead Google now has in Video. It’s like every other player has backed off, stood still and switched away from being in the market with YouTube. That is never a good thing for the market. Great for Google’s stock though…hence the $600 plus price tag today.
This is a tool that we use behind the scenes at Wallstrip and anyone in the business should be using it to save time and aggravation. I got to meet Brett at the Media show last week and they are working on some cool things.
I have become friends with many of the people at NextNewnetworks and it’s fun to watch them push so hard in the video space. I know how freaking hard it is.
