CNBC – Fire Mark Hoffman

Yesterday, Jim Cramer ended up in my Twitter stream somehow ranting about how Twitter needs to fire Dick Costolo. The stock has struggled of late for sure and management changes are happening in droves.

When CNBC does decide to talk about stocks and companies, it’s as an armchair quarterback, because the talking heads have not for the most part run their own businesses. Jim has some experience draining market value from The Street since 1999, so he would know about failed exec teams and boards. The Street has seen the stock peak at $47 in 1999 and settle in comfortably at $2 today.

Since Mark Hoffman took the helm of CNBC in 2005, he has enjoyed the 2008 crash and the birth of Twitter (here his is bio, he is supposedly a rare sighting at the studio according to people inside I have asked).

I am not going to say that Mark has the easiest TV job in the country, but the brand should not be as unwatchable as it has become. The markets are open all day and the smartest minds in the world are addicted to it. DRAMA 101.

Bloomberg stuck a few camera’s out west and now interviews every important founder and VC daily since 2009. Good content. topical, educational, interesting.

Mark Hoffman has the Comcast empire under which to build something watchable. He has not. Here is the Wikipedia page,. Uninspiring from top to bottom.

This year, ratings hit 21 year lows.

I can’t find a vision statement.

I can’t find any of their digital ticker pages and stories in a standard google search ‘ticker or ‘news’ lookup.

If it was not for Twitter, which they seem to spend a lot of time discussing, they would not be relevant at all. ESPN has done a fantastic job weaving in Twitter to grow their brands and audience. CNBC cheapens twitter with their ‘TWICKER’ (Twitter Ticker) and their inability to grow digital or mobile in the digital and mobile era. Hoffman should shoulder this blame.

These problems all start at the top with Hoffman, so while we have calls for Twitter’s head at the $24 billion company, it might just be time to look at the head of CNBC who is lucky to be hiding out inside the Comcast empire.

I say Mark is on borrowed time and needs to be removed for CNBC quickly or Bloomberg and the web will crush the network at an accelerating pace.

12 comments

  1. Mesh Lakhani says:

    Howard, what are your thoughts on Fast Money? Considering they are third party contributors and do use Twitter to follow and answer questions, do you find the program to be better than the rest?

  2. Franklin Beenz says:

    touche & true enuf but does Costolo not suk schweaty nads or not ? I realize he’s prob a friend, so feel free to go the evasive diplomatic route

  3. riano says:

    At least Cramer can read a balance sheet. I respect his opinion on stocks, but endlessly wish he’d lighten up on the shtick. All you need to know about CNBC is that they continue to let Joe Kernen treat their flagship show as if it exists for his own entertainment, which mostly includes talking about golf and how awful Democrats are. I occasionally tune in to see if has become any less of a horses ass and I am never pleasantly surprised.

      • FedUp says:

        I don’t like Jim Cramer but i don’t think he is a Communist and I can’t say the same for Howard Lindzon.

        I have tried this stocktwits and it first becomes apparent that like FB TWTR it’s primarily used by foreigner’s or Non Americans.

        Second they seem to be be uneducated traders who buy pumped stocks at bad entry levels and only know how to trade long becoming Bag Holders and pumpers hating on those of us more educated traders who are Bear and or short at the appropriate times.

        I find stocktwits and it’s little squad cars to be harassing and shallow minded towards those of us who express Bear and short opinions to stocks who deserve it.

        I have had these little squad car Hitler’s dictate to me about my posts, tell me they have removed and/or censored my posts and I have had my account wrongfully suspended (penny_hunter) when I told them I disagree with their censorship and prejudice actions towards Bears/Shorts.

        I am an educated traders who unlike Cramer & Lindzon’s paid cronies, I share FREE helpful trading advice to anyone who asks and accumulated over 93 followers in just a few days time before my account was suspended without warning or good cause.

        I think stocktwits has potential but it’s currently not achieving or on the right path to being anything but a Howard Lindzon’s own little concentration camp where he is Hitler.

        Internet users deserve better.

        http://loving-riddle.flywheelsites.com/cnbc-fire-mark-hoffman/

  4. Johny b badd says:

    While cnbc isn’t all that great, bloomberg TV is totally separated from the investment world. So like how does a discussion about thickness of a phone and placement of a button have any bearings on investing, and they go on for hours about this. You maybe right about cnbc, but you are totally wrong about bloomberg. Bloomberg is unwatchable.

  5. FedUp says:

    I don’t like Jim Cramer but i don’t think he is a Communist and I can’t say the same for Howard Lindzon.

    I have tried this stocktwits and it first becomes apparent that like FB TWTR it’s primarily used by foreigner’s or Non Americans.

    Second they seem to be be uneducated traders who buy pumped stocks at bad entry levels and only know how to trade long becoming Bag Holders and pumpers hating on those of us more educated traders who are Bear and or short at the appropriate times.

    I find stocktwits and it’s little squad cars to be harassing and shallow minded towards those of us who express Bear and short opinions to stocks who deserve it.

    I have had these little squad car Hitler’s dictate to me about my posts, tell me they have removed and/or censored my posts and I have had my account wrongfully suspended (penny_hunter) when I told them I disagree with their censorship and prejudice actions towards Bears/Shorts.

    I am an educated traders who unlike Cramer & Lindzon’s paid cronies, I share FREE helpful trading advice to anyone who asks and accumulated over 93 followers in just a few days time before my account was suspended without warning or good cause.

    I think stocktwits has potential but it’s currently not achieving or on the right path to being anything but a Howard Lindzon’s own little concentration camp where he is Hitler.

    Internet users deserve better.

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