Reuters…Getting With The Program?

  • Posted by
  • on October 1st, 2007

So here is the letter I get from Reuters asking me to SEND MY TRAFFIC to them for the luxury of having my posts on Reuters:

What do you think? I hope you know. Sounds like the Glam of finance is in the works.

Dear Howard Lindzon,

http://howardlindzon.com/

I would like to invite you to become part of the new Reuters Affiliate Network. We would like to make your content available through www.reuters.com.

At Reuters we understand that blogs are a very important part of today’s news coverage. In response, we are creating the ‘Reuters Affiliate Network’. This Network will feature prestigious blogs covering the following categories: Personal Finance, Investing, Business, World Events and Lifestyle.

What are the benefits of being part of Reuters Network?

· Recognition: By becoming part of Reuters Blog network you will join one of the largest and most trusted news sources of the world and one of the fastest growing news sites ( www.reuters.com)
· Promotion: Participating blogs will be linked from Reuters.com.
· Content: you will receive free access to selected Reuters Headlines (RSS or Headline Wizard) and Reuters Video Player to publish Reuters News on your site.
· Revenue Potential: Reuters will share 30% of the net revenue derived from your Blog by implementing mutually agreed advertising components to your site.
· Independence: Reuters will not interfere with your editorial process.

How does this work?

You sign the Letters of Agreement from ComScore and Nielsen (these are attached as Exhibits A and B). All traffic to your blog will then be assigned as Reuters traffic. You then become part of the Reuters blog network and your blog will be accessible from www.reuters.com.
You or Reuters can cancel this agreement at any time at either party’s discretion

Next Steps: If you agree with the proposed above, please let me know and I will follow up with the appropriate next steps

I am looking forward to hearing from you. Should you have any questions or ideas, please email or call me directly.

Sincerely,

Nice of them to reach out, but basically a cold e-mail. If I am a handful of people and everybody else knows how to reach me, why the form letter. Furthermore, I write about stocks, I can’t imagine anyone giving me full editorial control, especially a network as ‘trusted’ as Reuters. Not a good deal for anybody who already has a bit of a voice. If you think I am wrong…let me know why. Thanks

The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or investment. I or my affiliates may hold positions or other interests in securities mentioned in the Blog, please see my Disclaimer page for my full disclaimer.

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