Short CROX…Please

I am now getting 5 emails a day from people telling me they are shorting CROX. After a few weeks, they stop writing me. They have been buried. Smart people too, even friends.

Everyone wants to pick a top. Why? What is so exciting. As if you are going to hold the stock for more than 10 points.

There is absolutley a time to short. Most securities roundtrip. I am sure of one thing and one thing only, you won’t catch the roundtrip. I got tired of being wrong most of the time. I could have moved to Russia or Buffalo (that was not called for ) and fit in nicely as a bear, but I am an optimistic guy and am willing to be hurt being optimistic. That is the path I have chosen for my money and clients money and my blog. I live in Phoenix for chrissakes. It’s sunny every second.

But please don’t get me wrong, I am happy you are short CROX and Apple and RIMM and Chipotles and Baidu and Adobe and American Express and Mastercard.

I leave you with this. Short the freshly broken industries. You won’t make 10 points in a day but you will earn real returns from the strategy over time. The real shortsellers, the pro’s, are still banging the homebuilders. Stay away from the all-time high list.