The 'GESTURE' Economy…Swipes, Likes and Retweets

The iPad has been around long enough to get some serious feedback from around the globe.

It’s a hit.

Duh.

I was a little off on it’s initial use for the financial web, but I guarantee the revolution is near. I am betting most of my life on it these days. My blog is a little too widely read to share everything though.

My friend John Borthwick of Betaworks and Bit.ly (I am an investor in both), has a great post up on his experience over the 11 plus weeks. The main premise:

The iPad is the first full sized computing device with wide scale adoption with:

Hardware and software that requires little to no context or learning
An input screen large enough to manipulate (touch and type) with both hands
A gesture based interface that is so immersive, and personal that it verges on intimate
Hardware with battery and heat management that, simply, doesn’t suck
An application metaphor that is well suited to immersive, chunky, experiences. As @dbennahum says: “The ipad is the first innovation in digital media that has lengthened the basic unit of digital media”
A tightly coupled, well developed and highly controlled app development environment

For some people these attributes sum up to the promise that this will be the “consumption” device that re-kindles print and protects IP based video. That may occur but for me that isnt the potential. The iPad is a connected computing device that extends human gestures. If you step back from the noise and hype, after almost 15 years of web experience, we know a few things. Connected / networked devices have consistently generated use cases that center around communication and social participation vs. passive consumption. Connecting devices to a network isnt just a more efficient means of distribution it opens up new paths of participation and creation. The very term consumption maps to a world and a set of assumptions that I think is antithetical to the medium (for more on this see Jerry Michalski quote on the Cluetrain). I believe the combination of the interface on the iPad and the entry level experience I outlined above is sufficiently intuitive that this device and its applications has the potential to become an extension of us and transform computing similar to how the mouse did 45 years ago.

John also had a link to a great post on ‘Why Babe Ruth and Michelangelo Would Love the iPad ‘. Read it.

My gesture of choice has always been the ‘middle finger’. I can’t hit a fastball, a curveball or paint. The middle finger just gets it done for me…especially when driving.

The digital gesture is just getting started and trillions of dollars are going to be reallocated, not the puny billions so far.

Disclosure – Long $AAPL