TubeMogul: Online Video Is Truly Global

It is hard to think of a new media show more distinctly American than Dad Labs (produced by For Your Imagination), which showcases Austin, Texas-based dads talking shop about fatherhood. We recently set them up with online video geographic reporting, in addition to demographic reporting, which they use to help pitch advertisers for product placement on the show. I couldn’t resist playing around with it. What’s surprising is the global reach of the show (below is a map screenshot for their player on Viddler, which they embed on their site; the time period is 30 days):