Which Video Sites, Categories Get the Most Average Views?
- Posted by tubemogul
- on July 18th, 2008
For our latest study here at TubeMogul, we took a sample of 200,000 videos deployed by us and compared average views across video sites and categories.
The results? In comparing sites, the data is unequivocal: YouTube consistently gets more average views per video than any other site, regardless of category. Since YouTube pits the largest catalogue of content against the largest audience, this result was far from certain (and surprising to us). It’s worth noting that while YouTube dominates the averages, a video producer could still almost double their audience by distributing to additional video sites.
Breaking down average views by category also yielded some interesting results. “Autos,” for instance, is the category with the most average views per video. Also, MySpace only ranks fourth in the music category, behind YouTube, Yahoo! and Veoh. MORE HERE.
The information in this blog post represents my own opinions and does not contain a recommendation for any particular security or investment. I or my affiliates may hold positions or other interests in securities mentioned in the Blog, please see my Disclaimer page for my full disclaimer.
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Born in Toronto, lived in Phoenix for 20 years and now in Coronado, CA with a loyal wife (15 years, 14.2 Canadian years), two awesome kids and a dachshund. My current start-up is called Stocktwits and I am a co-founder and CEO. More »
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