I have not been a fan of Apple getting into the phone business since the first rumor started.
John lays out some of the big problems.
My biggest concern is the negative association that will come with phone carriers. It’s just not the same brand association that you get with a Nike.
I further hate the fact that I will be sharing the retail stores ith a bunch of people complaining about their phone service.
I don’t have the answer and as a shareholder I hope Apple is correct but it will not go smooth for sure. i sold some stock for the first time in a while back in the mid 80’s and was wrong. Nobody seems to be worried.
I guess we will see.