I don’t get social gaming.
Based on Zynga’s numbers , I am waaaaaay in the minority and that is pretty much all that matters.
I don’t have anything against people playing ‘Farmville’ or ‘Scrabble’ or the thousand of other social games on line. I TWEET for god’s sake.
I try to invest my time and money in products, services I understand or am immersed in.
In trying to understand the model, I read Chris Dixon’s post on ‘The New Economy ‘. Oy.
Any internet business is tough. Zynga is no doubt killing it and has a gusher of profits and maybe a secret formula (I doubt it as it’s not just traffic), but color me skeptical of too many others figuring it out.
It will be a hit’s business and much like the current gaming industry should see few winners and lot’s of consolidation and quick knockoff’s when a winner is spotted.
The New Economy is obviously about getting to the longtail and doing it as fast as you can. Social gaming does seem to be a very quick way to that longtail for those who want to take their shot.