My fashology threesome – Apple, LULU and Nike have all had excellent years.
There are two other public stocks I have watched that I am considering for the list – Crox and Restoration Hardware. They have historically been much more volatile than my three stocks.
Crox I have missed completely as I have categorized it as the opposite of fashology. The retail stores are unattractive and the product mostly the same as 15 years ago, but that in itself may be the fashion.
Restoration Hardware ($RH) has defied the supply chain odds making it fashionable to order your furniture from stores where you can’t purchase anything. I have been burned myself in one of the many deep pullbacks the stock has had along the way to its current all-time high.
Are there any others I am missing?