Garmin, Trimble, Navteq, Lojack, Tom-Tom are big players. Obviously, Google, Microsoft and the handset players are integral to the trends continuation. Sirf Technologies (SIRF) is a component (chip) play in the field.
Today’s Wallstrip show focuses on Garmin and GeoCaching. I have no idea why GeoCaching is a craze, seems silly to me. Here is the “Official GLOBAL GPS Cache Hunt Site.” OY! As a believer though, I hope this craze continues.
I am all about the technology becoming cheaper and easier to use and therefore more embedded in our lives. Garmin is a great brand in this exploding sector.
The leadership will likely change often and the maneuvering is fast and high staked.
Just yesterday, Navteq purchased Traffic.com for a paltry $179 million.
With any fast growing sector comes major stock volatility. Garmin is no exception. I give the stock and trend a wide berth and keep my position size smaller so as not to be scared out during the inevitable bumps. I think this trend and stock has legs, but don’t know who the inevitable winner will be.
Disclosure – Long Garmin and NVT