Talk about an industry in despair.
Eddie is doing just that at the GolfNow blog. I sent him a few articles this weekend and he put together a great post on the woeful state of the business of golf for the manufacturers.
I saw the new squarehead drivers that Callaway and Nike are offering up. They are turds. If Tiger were to win 10 tournies in a row with a square driver – no one will switch. The technology is in the shaft these days and if you can swing a club, that’s where you will tweak your game. The GolfBlog is reporting that Taylor made is avoiding this marketing and product fiasco .
Even Nike will suffer in the golf industry this year. Tiger winning, while great, is rather boring already for consumers.
Also – I totally dig the Adidas golf apparel. They have nailed it the last three years.
Something not in need of repair is Keri at GolfNow.tv. Oy. Check her out today. I asked the guys to buy her the blouse in every color.