I am super bullish on the web video and financial web spaces. My money is where my mouth is, especially with Tubemogul .
I was an early investor and am on the board at TubeMogul, a company which I used early on at Wallstrip and have enjoyed watching become a powerhouse in online video advertising and analytics over the past few years. Today they launched a new product as part of their InPlay analytics suite that I’m excited about and wanted to share.
Basically, it’s “Google Analytics for video” a self-serve video analytics solution that works on any publisher’s site and every major video player available. InPlay tracks detailed metrics like uniques, views, time-watched, traffic sources, city-level audience geography and more in real-time — all easily exported and shared.
We all know how Google Analytics and Quantcast’s free products changed Web measurement, and this suite of best-in-class video analytics is the first attempt to do the same for video. It should be successful, since these are the same analytics that are already counted on daily by hundreds of the Web’s top platforms, media companies and brands, from Brightcove to Red Bull.
TubeMogul now tells me they are tracking billions of monthly streams, each one providing real-time insight that make TubeMogul’s advertising platform, PlayTime, more powerfully able to target viewers.
Go try it out if you are into making and distributing web video.