Growth Hacking sounds cool. Sean Ellis (who has an amazing marketing track record) is now building a community around the idea of it.
Collateralized Mortgage Obligations/Bonds sounded cool in 2007 and 2008 as well.
Nobody will ever go to jail for either.
I have been running Stocktwits, and invested in about 90 startups since 2005. I also have seen some big exits, but until this year I never heard the term growth hacking. All of a sudden, that’s what it seems to take to win.
Chamath – who witnessed and helped Facebook growth says he has cracked the code. Baloney.
I am sure (snicker) no banker at Goldman has ever said those words to win deals.
Web and app investing is starting to sound like Mortgage banking in 2008. If you sprinkle in the right growth hacks, you can jack up the users, and corner a lot of capital.
Color me skeptical, more of the mood we are in to embrace the term.
Just another reason I will be even more careful in 2014.