I have blogged of my love for AMEX $AXP pre 2007 and my hate for them since.
They suck. Case closed.
Here is the wording from their new ZYNC launch:
‘There has never been a another card like it’
Hmmmm. In fact, it’s so good, they have kept their green card, optima, platinum, gold, purple asshat color (ok PLUMB), black etc…
To not suck post financial crisis, you must surprise me. And I mean surprise me in great ways, not all the time, but I have NO TIME FOR NEGATIVE SURPRISES.
The stock market hates negative surprises. America has been mostly dumb since 1980, so they have never cared about negative surprises. We are too cheap in the internet era to pay for positive surprises, so we get Capital One commercials and ZYNC cards surprises.
Post financial crisis, I think we are a tad smarter and want surprises, we expect surprises. The companies that surprise people will thrive.
Those that sell ZYNC cards with hidden fucking stupid ass fees and overlapping choices should be banned from our landscape, especially the financial one. It is the business of bait and switch. The business of treating you like a dumbass. Just because we are dumb does not mean TARP’ed companies should continue to treat us that way.
You should demand surprises from the companies you do business with. You have the choice.
Thanks for indulging a rare rant.