I rarely read business books. They mostly suck.
Not Microtrends by Mark Penn . Read it. I am buying a bunch, actually already have, as gifts. I think this book would have been perfect if Mark went further and listed 20 stocks of each of his Microtrends that could be the benefactors. Instead, I will just slowly start thinking it through and hopefully you can all help.
The book confirms why many of the stocks I own are already cranking at all-time highs. Obviously with any set of trend stats you stand the risk of the trend ending, but nothing is perfect.
Mark uses stats and numbers as a long-time pollster and has the track record of putting his ass on the line to make me trust his numerical insights.