Sam Jones, Co-Founder of OOOOO, Joins Me on Panic with Friends to Discuss His Radical Social Commerce App and the Business of Live Streaming (EP.140)

I am fascinated by the growth of e-commerce and the new shopping apps across the globe.

I don’t shop online yet but for a few things/brands like Rapha. Ellen and Rachel have boxes coming to the house everyday.

My friend Wayne Lloyd in Vancouver shares a lot of interesting startups with me and we go way back trading stocks and talking fintech. He introduced me to Sam last year working in London and based on his background and passion I wanted to learn more and so we participated in his seed round.

Here is my conversation with Sam on his startup, video and e-commerce …you can listen to it here on Spotify or Apple.

For more details on the conversation, have a read below.

Guest: Sam Jones

Profile: Co-founder and CEO at OOOOO

Where to Find Him: LinkedIn, Twitter

Fun Fact: Sam previously spent 10 years living in Asia working as a headhunter.

What’s the Panic About:

This week’s Panic guest, Sam Jones, called in all the way from Oxford to chat with me. Sam is a good friend, great entrepreneur, and co-founder of the social commerce app “OOOOO.” I am a small personal investor in the company. To put it simply, OOOOO is “Only Fans” meets commerce – enabling live entertainment commerce. Here’s a link to their instagram for a preview of the work they’re doing. While Sam started “OOOOO” only about a year ago, it has seen impressive growth and success. In this episode, Sam digs into e-commerce, OOOOO, his company’s growth and retail share model, China & Pinduoduo, his plans for a documentary, the culture and business of live streaming, and more. Enjoy!

The Takeaway:

As Sam’s company has proven, 2020 was a year for exponential growth in user-generated video content. Sam mentions how sites like Amazon have made shopping and e-commerce a lonely activity. And if the impact of COVID-19 and quarantine has shown us anything, it’s that we crave connection, interaction, and an outlet for our creativity. OOOOO is meeting audiences at that intersection of video viewing, engagement and e-commerce to create a whole new, exciting, and profitable experience.

Favorite Quote:

“Attention is so expensive these days.”
“Our company is creating radical content, live.”

Food for Thought:

The closest thing to the work Sam and OOOOO is doing in the U.S. is companies like Super Great (which is geared more toward beauty) and Pop Shop Live. Sam said he has plans to launch OOOO in other markets – are you hoping OOOO and more companies like it will be available in the U.S.?

PS – I am now doing one ‘Panic With Friends’ podcast per week. Thanks for listening and make sure you subscribe over on Spotify or Apple.