Phil Knight’s Shoe Dog was fantastic.
I wish I had this book 20 years ago.
Phil knows how to tell stories.
I have owned Nike for a very long time, but I did not know the history or know about the people that made Nike great. I have long called them an 8-80 brand that investors just need to own and now I have some better context.
I was most struck by the loneliness and anxiety that Phil must have felt on all those Asian trips pre-interent and smartphones. I made a few of those trips myself.
The way he told the story about the death of his son son just made me cry.