Some interesting blogger stats today are discussed by Scott Karp .

Technorati is tracking 48 million blogs in the US.

That is an army that cannot be dismissed. I am investing heavily in this space because I believe that Google will be joined by many smart companies offering tools to monetize traffic.

I do it to network and trust me, it works. I will invest in tools that help me make my blog a better networking site and help me become a better, more efficient writer. Inning one of a long long game.

According to the survey, only 7 percent of people blog for money so it is not a way of life choice, but a cottage industry mentality like crafts. A hobby and therefore, not a bubble, but a passionate therapeutic long term trend.