If it was easy to monetize ‘sharing’ we would all be billionaires.
It’s definitely easier to monetize hoarding.
People ask me all the time …’How do I monetize my followers’
I always answer back…’You should never have started sharing if monetizing was the goal’.
I like sharing content. I can’t explain why. It’s likely that my job is all about reading and sharing just became easy with smartphones. It’s now just part of my workflow.
I started ‘tweeting’ way back in 2007.
I have had over 90,000 tweets.
My best tweet (based on sharing and engagement metrics) came just this weekend:
God Bless America – Bed Bath and Beyond is bigger than the Greek Stock market and Shake Shack is bigger than the entire coal industry
— howardlindzon (@howardlindzon) July 4, 2015
Definitely not that sexy or interesting and no way I thought it would be my best ever. I am sure I could reverse engineer the tweet to see why it caught on, but that’s not my thing. I don’t care for a formula if its recreating stuff I just don’t think is that great. I would be bored. Twitter, Buzzfeed and Facebook seem to control that anyways.
In a cruel twist of irony though….Twitter wants me to pay them to promote by best tweet:
Twitter itself is likely struggling because I would never pay to promote this. If I need 80,000 impressions to get 19 followers….I might as well burn cash.
I share on Stocktwits, my blog, Instagram and Twitter for all the derivative value…and derivatives are very hard to value..ask Warren Buffett.