I am definitely caught up in this speculation…mainly because there are certain brands that SHOULD NOT let this get public.
I had hopes that Coke would think outside the box and do something like this.
Two other brands that should be hard looking at Facebook are American Express and Ebay (PayPal) . I am sure Google could make it work as well.
Something big is going to happen before an IPO. Someone needs to make a play and Yahoo, Microsoft, AOL are not the right guys to make it work long-term.
I will delve deeper into the Amex reasons tomorrow as AMEX returns to Wallstrip (by the way a GREAT episode tomorrow)