I am surprised by how many young people use Twitter to follow me and ask great questions. It turns out that a lot of these young people are the ones I turn to on Twitter to learn from.
One of my faves is Tiffany Zhong who I asked to be on ‘Panic With Friends’ to answer a bunch of my questions about the yoots and Tik Tok, SnapChat, the creator economy and culture.
For some more details on the episode have a quick read below…
Guests: Tiffany Zhong
Tiffany’s Profile: Co-founder, CEO at Zebra IQ
Fun Fact: Before starting Zebra IQ, Tiffany was a VC at just 19 years old. She has a great post breaking down 55 things she learned from this experience.
What’s the Panic About:
OK boomers, we’re kicking off our first episode of 2021 with Gen Z whisperer and Zebra IQ CEO Tiffany Zhong. I’m a big fan of Zebra’s annual Gen Z report and I recommend all my listeners take a look at it too. It’s important to stay in touch with audiences and perspectives other than those similar to you (something Tiffany talks about in this episode). Tiffany’s company Zebra IQ helps brands create communities to understand Gen-Z and Millennial consumers by offering real-time feedback. They’ve worked with more than 20 companies including Snapchat, Levi Strauss and Turner Broadcasting. Zebra IQ is just one example of how Gen Z can help you make a lot of money if you just listen to them. In this episode, Tiffany and I talk about Zebra IQ, dropping out of college, her Twitter strategy, her “five Cs,” moguls, monetizing an audience, TikTok, startups, ecommerce and more.
Social platforms like Twitter can be a powerful tool. Tiffany started using Twitter in high school to ask investors and entrepreneurs questions. Her advice: Use Twitter as a place to learn as opposed to a means to gain clout.
“I learn best when I’m thrown into a real-world environment.”
“Today’s creators are going to be tomorrow’s fortune 500 founders.”
“The two main types of content are entertainment and education.”
“Startups are interesting because they have the chance to disrupt things.”
Food for Thought:
That teen of yours that won’t talk to you might just be on his way to being a mogul. I think 2021 is the year I figure out a fun way to build an audience on TikTok.