What is exciting are the advertising expenditure numbers:

Domestic Internet ad sales this year likely will soar 26%, to $20.3 billion, while magazine ads will be up 4%, to $25 billion, Morgan Stanley predicts.

Media 1.0 should stick to buying good content for now with their cash flow. They won’t build studios and teams cheap and fast enough to do internet video well.

Either way, the pie is getting bigger and bigger and the technologies being created (Lotame as an example) to leverage the content with advertisers is getting better and better .

Full row to myself, correct ambien dose and an on time flight.

Not sleepy, I had my first meeting with James Altucher of Stockpickr, a site I am using more and more and my friend Andy Monfried who makes me look like a slacker. Andy writes a highly energetic blog on entrepreneurship, family, music and his new venture Lotame. Andy is an advisor to Wallstrip and his experience in the ad business is great. He was also a key driver (early employee) at Advertising.co who sold to America Online in “the day”.

Lotame is focused on the next “the day”. I am long Andy.