I was told about this sight last – EchoAge – last night from some friends. Two ladies in Toronto started it (one I went to High School with).
Basically, kid’s parties and presents are one of the lamest things we do as parents.
EchoAge is set up to change all that and teach giving . Seems like a great idea to me.
I expect there are many knockoff possibilities, but well done anyway.
Charity and Web 2.0 are big business.