TubeMogul 2.0: Democratizing Video Metrics

• Posted by Howard
• on May 27th, 2009

Howard (a board member and early investor) was kind enough to lend us this space to plug our latest announcement: the launch of TubeMogul 2.0. Basically, we integrated our technology with 15 of the top video sites’ Flash players, unlocking rich, standardized data measuring far beyond the metric of video “views,” including per-second audience dropoff, what sites and search terms are referring viewers, audience geography and much more. The best part? These metrics will be free to most users. We hope that this public, census-based data will illuminate viewing behavior online far more than the simple metric of video “views,” which are counted on most sites (including YouTube) as soon as a video stream starts. In a world where panel-based data can yield such wildly divergent numbers, it’s important to have an independent, census-based standard, which we hope to become. A few screenshots from the new product:

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