TubeMogul: Politubing In the Presidential Race

After a long slog, Barack Obama may finally be on the cusp of securing his party’s nomination. But in the race for online video views, it was never even close (below). While countless variables are at play here, it can be safely inferred that a lot of Obama’s success is due to his attracting a younger, internet-savvy demographic, as well as having several of the most viral videos of the campaign (including the 1984 Apple spoof and the “Yes We Can” music video, including a recent successful “Podemos con Obama” follow-up–none of which were created by the campaign). Ron Paul captured a similar demographic, so much so that as of today he still has more cumulative views than Clinton. Of course, no one can compete with Chris Brown music videos (in blue below).

How does all of this affect the race? For one, online video views appear to correlate strongly with campaign contributions, which we here at TubeMogul outlined in a study earlier in the campaign.