Twitter $TWIT to Make Huge Entry Into Web Video

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  • on February 16th, 2010

Twitter $twit just passed 140 employees (any new employee will have to be shrunk by Bit.ly to fit in…sorry).

It looks like they are hiring some web video folks . I am not sure how they will attack web video, but as you know I am very bullish on web video and it is not possible that the money game in this space ended with YouTube.

I don’t think of YouTube as anything more than a tool. I am there to grab something and reuse it. I am there to search. The site works for me perfectly for that function.

On the other hand, I love this post from Dan Rayburn entitled ‘YouTube Turns Five Years Old, But Without Google, It Would Be Bankrupt ‘. He is a cranky dude on the subject but mostly right. Love this riff best:

I don’t know what the percentage is, but the overwhelming number of content owners on YouTube will NEVER make money. YouTube delivers over a billion videos a day but only monetizes a billion videos a week. That means they are only generating revenue from about 14% of all the content streamed on the site. While that number, or one close to it, might be enough for them to make money, it clearly goes to show that the average content owner on YouTube will never see a dime. And to me, that’s ok. YouTube was started as a simple way for people to share videos and that’s it. The problem is that Chad says that, “Five years into it, we’re as committed as ever to the core beliefs and principles that guided YouTube’s creation.” But that’s not the case anymore since the company has had to try every business model in the book to try and survive and make money. Remember YouTube for the enterprise?

As I mentioned a few days ago ago , the massive overpay for YouTube just messed up the whole industry. It made the whole thing heavy…not light.

Twitter could bring some lightness back to the category.

I hope they do something cool (an ex Al Gore Current TV devout is not a good start…no offense).

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